There is a lot of debate in the digital marketing world about the durability of email marketing. We often see headlines announcing that “Email is dead once more” with an explanation of the new technology that killed it. The latest rising trend that resulted in the death of email marketing is the growing popularity of social media.
You should remember, however, that controversial claims typically get more attention and page views than true facts. The fact is, email marketing is here to stay. As a matter of fact, it’s on the rise. Apart from a handful of biased bloggers, most industry experts believe e-mail will be around for a long time.
It is not a secret that email remains a favorite marketing tool. According to marketers, email remains the most effective medium for raising awareness, retention, and conversions. It is not surprising that 85% of companies heavily rely on email marketing technology compared to other online marketing mediums. Businesses heavily rely on email marketing to generate revenue. Email marketing contributes more than 10% of sales for more than half of U.S. companies. These stats show that email marketing is far from dead. Below-mentioned is some more reasons why email marketing is here to stay.
ROI for Email Marketing Is the Highest
Email marketing generates an ROI of $45 for every $1 spent. This is because marketers can deliver personalized emails to their customers through email marketing. The mainstream media, including print, television, and radio, generally advertise without any regard to a target audience and often expose consumers to products they don’t want. The personalization and relevance of emails increase conversion and engagement.
As consumers demand brands to know who they are and provide relevant information, emails can be hyper-targeted to deliver the right message at the right time.
Email Marketing Boosts SEO
Email marketing is not directly tied to SEO because individual emails are not ranked by search engines. Nevertheless, email marketing does help drive traffic to your site or blog, which improves your SEO rankings.
You can control the quality of visitors with email marketing, thus reducing bounce rates. By signing up for your mailing list, your subscribers show an interest in your brand and are more likely to engage with your content. Visitors who stay on your website for a longer period of time tend to convert more often, resulting in a higher ranking.
The Reach of Email Marketing Is Wider
Even though Facebook and Twitter have 1 billion and 255 million active users, respectively, there are three times as many email accounts as there are on Twitter and Facebook accounts combined. Email is accessible to anyone online. A user’s email address is required when signing up for an online account, whether it’s Twitter, Facebook, or an e-commerce store. It is often reported that email marketing is next to search marketing in terms of effectiveness.
Email Marketing Integrates Easily with Other Channels
It is possible to combine email marketing with other communication channels for better customer engagement and acquisition. Advertising on social media is effective for building new audiences, while email reaches only existing subscribers. This is because social media content is more likely to be shared by consumers than email content. Facebook is responsible for 57% of all content sharing worldwide, followed by Twitter with 18% and e-mail with 4%. By using social media, you can advertise opt-in deals across your social profiles in order to grow your email marketing list.
Wrapping Up
A successful return on investment and conversion can be achieved with email marketing for any business, regardless of its size. Whether you are starting a blog or launching a website, it is possible to drive traffic to your content with email marketing. It can help you gain the trust of your audience and aid in the growth of your business.
In order to implement an effective email marketing strategy, make sure you use the right email marketing tools like MailChimp and Sender. To use these tools effectively, have a reliable internet connection in place, like the one offered by MetroNet Internet.
